Publicity is another promotional tool, but it is not same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives
While advertising is an expensive technique to demonstrate company’s products and services, publicity is always free of cost. These two terms are commonly understood as one and the same thing, but there is fine line of differences between advertising and publicity, which is explained here in tabular form..
Comparison Chart
|
BASIS FOR COMPARISON |
ADVERTISING |
PUBLICITY |
|
Meaning |
The activity of generating advertisements of products and services to commercialize them is known as Advertising. |
The activity of providing information about an entity, i.e. a product, an individual or a company to make it popular is known as Publicity. |
|
What is it? |
It is what the company says about its product. |
It is what others say about the product. |
|
Cost involved |
Very expensive marketing tool. |
Free of cost. |
|
Given by |
Company and its representative |
Third Party |
|
Is it under the control of the company? |
Yes |
No |
|
Which type of message it conveys? |
Positive |
It may be positive or negative. |
|
Credibility and Reliability |
Less |
Comparatively more |
|
Focus on |
Target Audience |
Awareness |
|
Repeatation |
Yes |
No |
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